Alternate Reality Branding au creat un filmulet din campania “Why So Serious?” referitoare la filmul The Dark Knight. Compania care a creat aceasta propriuzisa campanie este 42 Entertainment.

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Campania a avut un impact destul de puternic asupra fanilor The Dark Knight din intreaga lume, dupa cum puteti vedea in colajul de mai jos.

Inca sunt surprins ca The Dark Knight nu prea a fost premiat la nenumaratele festivaluri de gen.

Sa mai adaug si ca filmul The Dark Knight a depasit suma de 1 miliard $ la box office, saptamana trecuta.

Aveti ceva de spus?

FirstShowing

[spoiler]

Alternate Reality Branding have put together a really slick video recapping the various elements of the ARG (alternate reality game).

This video is being referred to as somewhat of a calling card for 42 Entertainment, the company behind all this viral marketing. It wasn’t put together by them, but it does do a great job of showing just how incredible this viral was and the impact that it had. The Dark Knight just crossed the $1 billion mark at the box office last week.

[/spoiler]

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